UTM link builder

Give every campaign
a link you can identify.

Identify where your visits may come from. Build links with source, medium and campaign for your analytics reports.

Build my UTM link
  • Presets for social, ads and email
  • Live preview as you type

Make it yours.

UTM link builder
Optional parameters

Keep personal data out of parameters. Use names your team recognizes.

Free, no signup. Processed in this browser.

Your campaign link

Ready for your ad, post or email.

Before you use it on your site.

Your next step, explained simply.

Does the link track visits by itself?

Parameters identify the campaign. Measurement requires analytics configured on the destination and depends on visitors’ privacy choices.

What happens to existing parameters?

Other parameters and the fragment after # are preserved. The six UTM fields are replaced with your new values; empty optional ones are removed.

Can I put an email or phone number in UTM?

Use campaign names, never personal information, passwords or customer identifiers. URLs can appear in histories, logs and analytics services.